THE BLOG

My First Hire Was A Flop biz tips growing a business May 20, 2025

For the first five years of my business, I did it all. I made every product in my kitchen in Queens. I labeled every jar. I packed every order. Just me alone listening to show tunes.

Eventually, my d...

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3 Ways to Grow Your Business Alongside Your Market Sales biz tips e-commerce growing a business May 06, 2025

I love a good market - 

The energy, the people, the joy of watching someone light up when they try your product for the first time — it’s magic. But if you’re putting all your energy into markets and...

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What I Wish I Knew Before Signing My First Commercial Lease (Red Flags to Watch For) biz tips growing a business Apr 29, 2025

For eight years, I ran my business, Erin’s Faces, out of my home.
Not just me — a whole team, orders coming in and out, meetings — all crammed into a house that just wasn’t built for it.

By the end of...

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Q&A: I'm Posting on IG & No One Cares - Now What? biz tips growing a business social media tips Apr 24, 2025

Anna asked me a question recently that I know a lot of you are feeling too:

“I’m discouraged because I don’t get a lot of engagement on my posts. Should I keep going or change what I’m doing?”

H...

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Tariffs Are Here - What Brand Founders Need to Know (and Do) Right Now biz tips e-commerce growing a business Apr 17, 2025

If you’re a beauty founder, there’s a decent chance you’ve sourced components or finished goods from China at some point. Maybe it’s your jars, droppers, glass bottles, or a perfectly formulated produ...

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What Are You Ready For? growing a business Dec 29, 2024

I love this week between holidays when everything is quiet, you're allowed to not answer emails and it's socially acceptable to be "out of office".  It creates a pocket of time to reflect, assess and ...

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A Make It or Break It Moment growing a business May 07, 2024

group of women in chairs listening to erin leading the group - erin has skincare, makeup on a kitchen counter next to her

At my dad & stepmom's house in Houston surrounded by women from my church who had known me since I was a baby

February is a month that always turns me back to a trip I made to Texas in 2012. After ...

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